In every industry, products and services marketed specifically to women are more likely to cost more than those marketed to men. This gender-based price discrimination is often referred to as the “Pink Tax.” Regardless of a person’s gender identification, a consumer who wishes to purchase products marketed to women will encounter this “tax.” For womxn, especially womxn of color, this is particularly harmful due systemic racism and the gender-based wage gap.

 

For people who menstruate, there is the additional tampon tax—a sales tax that is on menstrual hygiene products. These products are a basic necessity for about half of the population, and the tax disproportionately affects only menstruating people, making it a form of sex-based discrimination. As of April 2020, Washington State joined 19 other states making these products tax exempt. Pushing Pink attempts to reflect the financial and psychological taxes experienced by those affected by the pink and/or tampon tax, as well as to challenge society’s normalized concepts of gender. 

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Join us in collaborating with nonprofit 501(c)3 public charity Represent Resonate Resource aka a/RRR/t in celebrating and amplifying local underrepresented/traditionally under-resourced artistic voices that should be heard equitably year round. Curated by local artist ST Rivera.